Advertising your business online - why does it work more effectively than traditional promotion?
Advertising a company online is now an obligation rather than a luxury. Indeed, banners and flyers are less and less likely to translate into real enquiries. Customers are looking online for partners who demonstrate knowledge and experience. This is why content marketing, i.e. marketing based on valuable content, offers an advantage - it builds visibility in Google, strengthens the image of the expert and generates sales leads. Why traditional...